Saturday 17 May 2014

Social media marketing mistakes

Most common mistakes that entrepreneurs should avoid while marketing through social media.

        Social media has become one of the great pillars of any business.. Today everything has gone digital and some day or later going digital may only make anyone's business more profitable..
                                                                    

In this article we are going to focus on the most common mistake any entrepreneur should avoid to be more successful and reachable..

Here are few facts, why social media is the need of the hour for any business..

1. There are more than half of the human race is under the age of 30 years who never know life without internet.

2. 1 in 6 marriages were between people who meet through social media.

3. Half of the total population between the age of 18-34 check the Facebook status when they first wake up.

4. Radio took 38 years to reach 50 million people, Television took 13 years to reach 50 million people, Internet took just 4 years to reach 50 million users.


5. There are 850 million monthly active Facebook users.

6. More than 77% of customers were acquired from Facebook.

7. There are more than 500 million Google+ active users. 40% of the marketers use Google+ to market their products.

8. There are more than 2 billion videos viewed on You tube per day.

"Social media almost ignored"
There is always an misunderstanding that social medias are silly networks and apps that kids use. This can only be called as IGNORANCE. Always remember that it is only the matter of linking our product or services with the customers, so don't consider any medium as useless.

"Its not about simply having a Facebook page or Twitter account"
Always remember that customer engagement is much more important than anything else in social media. Communicate with your customers or prospective customers and be active all the time by participating in the discussions. This will make your customers to remember your business.

"Do not go free all the time"
Starting a new Facebook account or twitter page and expecting to be highly reachable is totally a wrong thinking. Try making small investment in getting majority of benefits offered by the social media you choose, so that your business may go universal.To turn your marketing more effective there needs a strategic planning to fully use the social media. Have dedicated people to manage your social media marketing so that all the activities can me managed more efficiently.

"Lack of transparency"
Always have the motive to get your customers be informed. Your customers should know whats new in your business and should be fully updated with the product or services you offer. Talk more on the special attributes you introduce in your business, receive feedback, reviews or comments.

   The above said points will surely make your business more active in social medias. Keep going .. ALL THE VERY BEST...