Thursday 18 December 2014

EARN A CUSTOMER FIRST



         
          Most of the business concerns scratch their heads because of losing customers despite having good and trained sales force, great service, wonderful offers, excellent schemes and pleasing interiors. It is not all the internal and external factors which push customers out or pull them in. In addition to those factors there are some on the spot sales activities. It is very well known that HAPPY CUSTOMERS = ASSURED SALES. So, now the question is that how can a customer been made happy? It is simple if we understand that customers are not paying only for the product but also for the experience which he/she gains.

Here are some points which will make customer advertise your business.
  1. Don't ask "What do you want" - Because no one will come to an electronic shop to buy buffaloes. 
  2. Never inquire about the price tag under which the customer has planned to buy - Because human mind may change at any time and at any situation. It also creates an impression that you are weighing the customer by the amount he/she is ready to spend in your store or shop.Sometimes the person may be a prospective buyer or even an enthusiast who may come to browse what you have.
  3. Don't force them under the name of hospitality (For example , continuously telling the customer to sit even though he/she feels comfortable in standing)
  4. Don't try to make fake expressions (For example, trying to smile) - Because the customer may feel that you are giving least importance to him/her. This also creates an impression that you are preoccupied with some other work or you just want to sell something which is not worthy for the customer
  5. Never look at the face of the customer while he/she is looking at the product  - Because the customer will think that you are not comfortable with his/her personality or appearance. 
  6. Always provide a frictionless answer. If you are not sure about the solution just try getting accompanied or just ask to your fellow sales person or someone who knows very well about what the customer is asking. 
  7. Don't walk along the customer wherever he/she goes inside the store or shop - Instead walk behind the customer and remember that you are few yards away from the customer. Let the distance be comfortable for him/her. But do not stand far away unreachable by the customer.
  8. Don't try fill the customer's mind with all the product information you have - Because the customers may sometimes have a little knowledge about the product. Answer only the questions of the customer. Sometimes it is well and good to give a crispy additional information only after ensuring that there is no chance that the customers could have known about it earlier.