Most common mistakes that entrepreneurs
should avoid while marketing through social media.
Social
media has become one of
the great pillars of any business.. Today everything has gone digital and some
day or later going digital may only make anyone's business more profitable..
In this article we are going to focus on the most common mistake
any entrepreneur should avoid to be more successful and reachable..
Here are few facts, why social media is the need of the hour for
any business..
1. There are more than half of the human race is under the age of
30 years who never know life without internet.
2. 1 in 6 marriages were between people who meet through social
media.
3. Half of the total population between the age of 18-34 check the
Facebook status when they first wake up.
4. Radio took 38 years to reach 50 million people, Television took
13 years to reach 50 million people, Internet took just 4 years to reach 50
million users.
5. There are 850 million monthly active Facebook users.
6. More than 77% of customers were acquired from Facebook.
7. There are more than 500 million Google+ active users. 40% of
the marketers use Google+ to market their products.
8. There are more than 2 billion videos viewed on You tube per
day.
"Social media almost ignored"
There is always an misunderstanding that social medias are silly
networks and apps that kids use. This can only be called as IGNORANCE. Always
remember that it is only the matter of linking our product or services with the
customers, so don't consider any medium as useless.
"Its not about simply having a Facebook page or Twitter account"
Always remember that customer engagement is much more important
than anything else in social media. Communicate with your customers or
prospective customers and be active all the time by participating in the
discussions. This will make your customers to remember your business.
"Do not go free all the time"
Starting a new Facebook account or twitter page and expecting to
be highly reachable is totally a wrong thinking. Try making small investment in
getting majority of benefits offered by the social media you choose, so that
your business may go universal.To turn your marketing more effective there
needs a strategic planning to fully use the social media. Have dedicated people
to manage your social media marketing so that all the activities can me managed
more efficiently.
"Lack of transparency"
Always have the motive to get your customers be informed. Your
customers should know whats new in your business and should be fully updated
with the product or services you offer. Talk more on the special attributes you
introduce in your business, receive feedback, reviews or comments.
The above said points will surely make your business
more active in social medias. Keep going .. ALL THE VERY BEST...
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